Black And White Hat White hat seo and black hat seo might seem easy to define on the surface but in truth most of seo seems to fall into the gray zone.

Black and white hat Black hat hackers have the advantage because they do not have to follow any rules of engagement and can perform any type of attack even those that are disruptive.

Black and white hat. Notable black hats edit. White hat hackers who are employed by large organizations have access to resources that the black hat does not have including paid training complex architectures using state of the art protocols and devices new technologies and. Black hat hackers or simply black hats are the type of hacker the popular media seems to focus on. Black hat hackers violate computer security for personal gain such as stealing credit card numbers or harvesting personal data for sale to identity thieves or for pure maliciousness such as creating a botnet and using that botnet to perform ddos attacks against websites.

Guest posting you write an article on a popular site that is read by many people and that artcile will generate an amount of backlinks pointing to your site. White hat grey hat and black hat the terms come from old spaghetti westerns where the bad guy wears a black cowboy hat. Black hat seo focuses on only search engines and not so much a human audience. White hat hackers employ the same methods of hacking as black hats with one exception they do it with permission from the owner of the system first.

Indeed linkbuilding can be seen as a black hat seo marketing strategy but it can also be a white hat strategy. While white hat seo involves looking for ways to improve user experience black hat seo relies on manipulating google s algorithm to improve rankings. A white hat link building example would be. Gu getty images.

The difference between black hat seo and white hat seo has to do with the techniques used when trying to improve a website s search engine ranking.